Primary Prevention Messaging Campaign (PPMC)
The Primary Prevention Messaging Campaign is a public messaging campaign used to raise awareness about the value of effective prevention programs being delivered in the community to youth and families
- Utilizes a variety of communication means, including but not limited to social media, web-based, print, radio, video and stand-alone advertisements
- Local messaging used in partnership with the state-wide PA Start (pastart.org) campaign
- PA Start is about building healthy, capable children. Meeting developmental needs while providing the right guidance to achieve is a delicate balancing act. It can be a challenge to families and educators. We want kids to grow in a safe environment and learn how to make good choices, but sometimes we are at a loss in knowing what works best.